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Communicate Online | Regional Edition | Advertising, marketing, public relations and media in the Arab world and beyond

Programmatic and Branding


Programmatic and Branding

This video explains the importance of programmatic in branding. Accordingly, programmatic optimizes branding, nonetheless it is important to adjust the strategies from direct display to use in programmatic.


This is the last video of the series about programmatic advertisement is published in partnership with Gamned.

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