The role of media trader is to buy advertising space to reach on the precise audience only, using a strategy that will help in achieving the company’s digital objectives. The trader uses Real-Time Bidding (RTB) to buy the advertising space.
The trader is in charge of optimizing on an hourly/daily basis the campaigns in progress. The trader’s ultimate goal is to obtain the most effective possible advertising at the best price.
Eventually the role requires a write up of the results using the analytics produced during the campaign.
This series about programmatic advertisement is published in partnership with Gamned.