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Role Of Media Trader In Programmatic Advertising


Role Of Media Trader In Programmatic Advertising

The role of media trader is to buy advertising space to reach on the precise audience only, using a strategy that will help in achieving the company’s digital objectives. The trader uses Real-Time Bidding (RTB) to buy the advertising space.

The trader is in charge of optimizing on an hourly/daily basis the campaigns in progress. The trader’s ultimate goal is to obtain the most effective possible advertising at the best price.

Eventually the role requires a write up of the results using the analytics produced during the campaign.

This series about programmatic advertisement is published in partnership with Gamned.

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