WPP’s GroupM MENA’s former head of digital now is Experience Services Lead for Accenture Interactive in the Middle East.
With nearly two decades of industry experience in the US and the Middle East, TJ Lightwala was officially appointed Experience Services Lead for Accenture Interactive in the Middle East. For seven years, Lightwala was leading regional digital specialized solutions at WPP’s GroupM MENA and its subsidiary Mindshare. Prior to that, she was digital performance & operations lead at Dentsu-owned iProspect.
Her expertise is in digital products such as programmatic and data platforms, biddable solutions, digital innovations and financial services.
In her new role, Lightwala is responsible for growing the end-to-end experience services business to transform clients’ businesses using data-driven, innovative and transparent solutions.
She is a board member of the Mobile Marketing Association (MENA) and actively involved in the digital marketing community in Dubai.