- Active user minutes increase by 12% – video active user minutes increase by 18% in Saudi
- 60% Saudi Twitter users have shopping plans specifically for November
- White Friday (or Black Friday depending which part of the world you are from) is a big opportunity: 21% of the 5.9 million tweets about shopping in MENA were about Black/White Friday
On October 10, Twitter MENA held its #ShoppingIsHappening event inviting retail brands and agencies to discuss how marketers can tap into November sales and to share new Saudi consumer insights about shopping habits on Twitter around the November sales.
For more insights and a recap of the event, go here.