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Communicate Online | Regional Edition | Advertising, marketing, public relations and media in the Arab world and beyond

What Is Internalization?


What Is Internalization?

Programmatic Advertising is bringing more accuracy in targeting for far more competitive cost. So the next question for the advertisers is : In-House or Outsourced ? This video walks us through understanding the internalization for brands that have the resources to recruit and train for programmatic advertising.


This series about programmatic advertisement is published in partnership with Gamned.

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