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Communicate Online | Regional Edition | Advertising, marketing, public relations and media in the Arab world and beyond

Communicate Online | Regional Edition | Advertising, marketing, public relations and media in the Arab world and beyond

What you need know about Facebook’s privacy blunder. Again.

Digital

What you need know about Facebook’s privacy blunder. Again.

The social media giant just can’t seem to catch a break ever since news of Cambridge Analytica broke. Two days in front of the Senate, one in front of EU officials, an FTC investigation, and hundreds of assurances later, Facebook has messed up yet again.

On Thursday, it was revealed that the privacy of 14 million users was compromised due to a bug, which made all content posted by users public.

“We have fixed this issue, and, starting today, we are letting everyone affected know and asking them to review any posts they made during that time,” Facebook’s chief privacy officer Erin Egan said in a statement. “To be clear, this bug did not impact anything people had posted before – and they could still choose their audience just as they always have. We’d like to apologize for this mistake.”

READ: How regional publishers can – and are – ending fake news

This means that the bug affected only those posting between May 18 and May 27.

The only silver lining to this is that Facebook owned up and alerted affected users and released a statement owning up to its mistake.

But, is that enough?

“If they [Google and Facebook] create an ecosystem and people abuse it, then, as the owner of that ecosystem, they need to take responsibility,” said Alistair Burton, then digital media director at Initiative, speaking to Communicate earlier.

The Cambridge Analytica came to light just three months ago open a can of worms for the giant. Since then, it has made several promises in a bid to assure users that their privacy is important AND that they have full control over it.

READ MORE: All you need to about Facebook’s new ‘privacy experiences’

Clearly not.

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