Recently set up Dubai-based marketing agency, YoungNetwork, launched yesterday “The Brand Leaders”, the first online platform in the Middle East gathering opinions of marketing managers and communication directors working in the region on the future of marketing and communications.
The website will host short videos with testimonies from representatives of main brands from all sectors of business, collecting their views on this subject. The project is aimed at professionals and students in the region, which will benefit from having a real life impression on how brand strategizing works and think more profoundly about the upcoming challenges posed by Expo 2020. Starring brands such as Damac, Adidas, Siemens, Microsoft, Yas Marina Circuit, Mercedes-Benz, Amodoria, Shakespeare and Co., among others, will be presented in the launching phase, and from then on a new video will be uploaded every week. In the future, the agency also expects to conduct research on marketing and communications, and host related events through the online platform, as a way to keep the project relevant for all professionals and students.
Essa Al Mulla, executive director for the Emirates Nationals Development Programme, and one of the speakers at the launch event, stated that “marketing is one of the main roles where we feel that Emirati can add lot of value and contribute big time to the nation. The big support that we will receive from the private sectors, and we started seeing that the private sector is now moving seriously towards the nation’s agenda, which means that the Marketing role is vital to every and each of the Emiratis, where they can add lots of values to the entire work force development in the coming few years.”