The two-day conference of Arab Luxury World was topped off with a gala in Dubai. The night was a showcase of luxury and what better way to finish the event than with awards. Arab Luxury World’s 2015 PR awards went to seven agencies for seven different categories.
The Watches and Jewelry category went to Pencell PR and Events for their work with IWC Schaffhausen. Next up, the Fragrance and Cosmetics category was awarded to Strategies International for the NARS cosmetics PR efforts. Havas PR Middle East took home the award for the Fashion and Accessories category for Chalhoub Inc. The Luxury Automobiles and Services award went to Mojo PR for their work with Mercedes Benz. TCApr won the Tourism and Hospitality category for Constance Hotels and Resorts. And finally, The Art and Culture category award was presented to Ruth Bradley Consulting for work on The Empty Quarter Gallery.
Commenting on her agency’s win, Ruba Farah, General Manager of Pencell PR & Events says in a press statement, “ It is a very happy occasion for us when our work gets recognized in such a way. I would also like to say a special thanks to the IWC Team, especially Karoline Huber and Sara Yassine for being the best partners an agency could ask for. We look forward to more of these!”
Once the awards were announced, the night continued with mingling and celebrating.