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Dubai Lynx 2017 winners announced

Dubai Lynx

Events & Awards

Dubai Lynx 2017 winners announced

The three-day long creativity festival, Dubai Lynx, came to a close in an Awards Ceremony last evening that saw 18 Grands Prix presented.

The awards, which celebrate excellence in creative communications in the MENA region, received 2,632 entries across the 17 Lynx categories, up 4.5 percent from last year.

“The Dubai Lynx awards exist to celebrate and champion creativity, while reflecting the ever shifting branded communications landscape. This year saw submissions from 22 countries, including a first from Sudan and an increase in some of the more traditional categories such as Print and Outdoor,” says, Terry Savage, Chairman of Dubai Lynx. “The evening brings to a close the three-day Festival, which was attended by over 2,300 creative communications professionals this year and the work that was awarded really demonstrates the essence of creativity in the region,” he continued.

The 2017 winners are as follows:

CATEGORY AWARDS

Branded Content & Entertainment
Grand Prix: Memac Ogilvy & Mather Dubai, UAE, “Tummyfish”, Nestlé Middle East
Other awards: 2 gold, 7 silver, 7 bronze

Creative Effectiveness
Grand Prix: J. Walter Thompson Beirut, Lebanon, “The Good Note”, Bou Khalil Supermarché
Other awards: 3 Creative Effectiveness Lynx

Design
Grand Prix: Grey MENA Dubai, UAE, “Veils of Pride”, Tathqeef
Other awards: 3 gold, 5 silver, 5 bronze

Direct
Grand Prix: The Classic Partnership Advertising Dubai, UAE, “Footnote for the Breast”, Medcare Women & Children Hospital
Other awards: 3 gold, silver, 9 bronze

Film
Grand Prix: Blue Barracuda Dubai, UAE, “Can you get home before your Zespri Kiwifruit?”“Zespri Kiwi and the Master of Spoons”, “When a Zespri Kiwi meets a Fan”, Zespri Kiwifruit
Other awards: 1 gold, 5 silver, 8 bronze

Film Craft
Grand Prix: J. Walter Thompson Dubai, UAE, “Suzy’s Beauty Salon”, “Under-14 Handball”, Mada Masr
Other awards: gold, 7 silver, 10 bronze

Grand Prix for Good
Grand Prix: Leo Burnett Beirut, Lebanon, “Legally Bride”, KAFA (Enough) Violence & Exploitation

Innovation
Grand Prix: Memac Ogilvy & Mather Dubai, UAE, “Spuble”, Spuble
Other awards: 2 Innovation Lynx

Integrated
Grand Prix: Leo Burnett Dubai, UAE, “#PostWisely”, du (Emirates Integrated Telecommunications Company)
Other awards: 1 gold, 1 silver, 1 bronze

Interactive
Grand Prix: Leo Burnett Dubai, UAE, “#PostWisely”, du (Emirates Integrated Telecommunications Company)
Other awards: 3 gold, 5 silver, 8 bronze

Media
Grand Prix: J. Walter Thompson Riyadh, Saudi Arabia, “The Campaign that never saw the light”, Saudi Telecom Company
Other awards: 4 gold, 10 silver, 14 bronze

Mobile
Grand Prix: FP7/TUN Tunis, Tunisia, “The Hammam Fighter”, Orange
Other awards: 1 gold, 1 silver, 1 bronze

Outdoor
Grand Prix: Y&R Dubai, UAE, “Sunglasses”, “Bag”, “Make Up”, “Shoes”, The Cartel
Other awards: 3 gold, 4 silver, 8 bronze

PR
Grand Prix: Memac Ogilvy Advize, Amman, Jordan, “Trump”, Royal Jordanian
Other awards: 2 gold, 7 silver, 7 bronze

Print & Publishing
Grand Prix: Y&R Dubai, UAE, “Shoes”, The Cartel
Other awards: gold, 4 silver, 7 bronze

Print & Outdoor Craft
Grand Prix: Y&R Dubai, UAE, “Make Up”, “Shoes”, The Cartel
Other awards: 1 gold, 4 silver, 2 bronze

Promo & Activation
Grand Prix: TBWA\RAAD Dubai, UAE, “One-Drop Bottle”, Pril
Other awards: 5 gold, 4 silver, 7 bronze

Radio
Grand Prix: J. Walter Thompson Dubai, UAE, “Anna Politkovskaya”, “Bertolt Brecht”, “Liao Yiwu”, “Marquis De Sade” Kinokuniya
Other awards: 0 gold, 1 silver, 2 bronze

SPECIAL AWARDS

Network of the Year
1st place: BBDO Worldwide
2nd place: Ogilvy & Mather
3rd place: TBWA Worldwide

Agency of the Year
1st place: Impact BBDO, Dubai
2nd place: Memac Ogilvy & Mather, Dubai
3rd place: TBWA\RAAD, Dubai

Independent Agency of the Year
1st place – Kairo, Cairo
2nd place – Rèpublique, Beirut
3rd place – Beattie + Dane, Kuwait City

Media Agency of the Year
1st place – OMD, Dubai
2nd place – Starcom, Riyadh
3rd place – MediaCom MENA, Dubai

Lynx Palm Award
1st place – Good People, Lebanon
2nd place – Stink, UK
3rd place – Déjàvu, UAE

Dubai Lynx Advertising Person of the Year
Pierre Choueiri, Chairman and CEO, Choueiri Group

Dubai Lynx Advertiser of the Year 
Coca-Cola Middle East

YOUNG LYNX COMPETITIONS

Young Lynx Integrated Competition
Carine Howayek, J. Walter Thompson
Anirudh Shiva, J. Walter Thompson
Garen Yebremian, HSBC

Young Lynx Print Competition
Marc Baakliny, J. Walter Thompson, Riyadh
Toni Tannous, J. Walter Thompson, Riyadh

Young Lynx PR Competition
Yar Berjawi, FP7/DXB
Sasha El Jurdi, FP7/DXB

Twitter Live Young Lynx Competition
Amir Daou, SOCIALEYEZ Dubai
Roshni Dsouza, SOCIALEYEZ Dubai
Waqas Maqsood SOCIALEYEZ Dubai
Heena Makhijani, SOCIALEYEZ Dubai

STUDENT AWARDS & SCHOOLS COMPETITION

Masar Student Creative Award for Print
Hanin Hassan, American University in Dubai

STC Integrated Student Award
Asma Al-Aloosi, American University in Dubai

University of the Year
American University in Dubai

Held in association with the UAE Chapter of the International Advertising Association (IAA), the Choueiri Group and with the support of Dubai Media City (DMC) the Festival brings together ideas and people from across the MENA region.

 

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