The first edition of Festival of Media MENA is only six days away, and the line-up of talks and panels is set to enlighten and engage everyone attending. The conference and the evening awards will be held at Zabeel Saray’s MusicHall on April 15. Communicate’s parent company, Mediaquest, in partnership with UK-based events and publishing company, C Squared, is organizing the event.
Kicking off the event will be Jeremy King, content director of C Squared, followed by David Shing, better known as Shingy, famous for his creative savvy and colorful personality. Shingy will also be in charge of ending the day with a bang.
Simon Sproule, global marketing director of Aston Martin will be letting the audience in on a few insights about “Creating Luxury Content”. Sproule will touch on how to best engage consumers of luxury brands. And a highlight of his presentation will be Aston Martin’s new marketing tactic to captivate female buyers, a cutting-edge concept for the auto industry both globally and regionally. Here’s more from Sproule on the Aston Martin brand, Bond, and luxury.
It wouldn’t be a media conference without breaking into the mobile conversation, especially with regional penetration rates among the highest in the world. The speakers who will tackle this are Ben Phillips, global head of mobile at MediaCom; Ben Maher, advertising director – Europe for Mashable; Zac Pinkham, managing director EMEA of Millennial Media; and Joseph Sindaha, digital marketing manager, Nestlé Middle East.
Another regionally relevant topic, and a bit of a sore subject for the industry at large, which will also be broached at the conference is “Solving the Talent Conundrum”. The talk will highlight the two biggest issues: how to attract and then retain the right talent, and how media agencies can compete with the tech giants.
Finishing off the day’s main discussions will be JC Oliver, global head of innovation at Microsoft, who will leave the audience with what we think is an interesting concept: “Why Innovation is Wrong and Brands Don’t Want It.” He will examine how the risk involved with true innovation does not speak to the conservative marketing objectives of today.
Please excuse our excitement but we expect the first Festival of Media MENA to hit home, bringing a fresh perspective to the regional media coffee-talk.
Check out the full list of talks and panels here.