With only three days to go, the Festival of Media MENA will take place on April 15th and will be held at Dubai’s MusicHall, located at Zabeel Saray on the palm.
Facebook’s global marketing director, Sara Personette, will deliver the first talk of the day, breaking down the hefty topic of “Innovation”. Of course, this is a broad subject, but she will underline the last ten years of tech innovations and how they have affected people’s engagement with brands. She will specifically note the juxtaposition between how these developments have proven to be both a blessing and a curse for the media landscape.
The topic of digital will be covered at large with Parminder (Parry) Singh, MD of Twitter MENA, Southeast Asia and India, on “A Digital and Traditional Collision,” which will focus on the uniqueness of social media campaigns in the MENA region. And later, panel experts, Lina Habib Naifeh, Founder of Media Blends; Rob Beswick, VP Brand UAE of Virgin Mobile; and Fadi Khater, Founder of Netizency, will discuss “Unearthing MENA’s Digital Landscape”. In this conversation, they will share opinions on the belief that MENA has taken the reigns of the global media landscape as well as how much brands actually know about their regional consumers.
Currently, we couldn’t have a media conversation without including “Programmatic”. A panel comprised of Marcus Siddons of Xaxis, Jan Heumueller of Dataxu, John Stoneman of PubMatic, and Daniel Young, DMS will help explain the impact and penetration the concept is having in the regional industry.
“Tech Driven Media Trends” is a topic that seems to inspire the question: what media trend isn’t tech driven? But for the purpose of this panel, the speakers will shed light on the changing technology and how the “internet of things” – which is working to bring the online world back into real-life – is creating an environment to which the media mix hasn’t quite adapted. The panel on this topic will include Cheil Worldwide’s global chief strategy officer, Roy Armale; Google’s head of marketing, Tarek Abdalla, and OMD MENA’s head of digital, Waseem Afzal.
And of course, the engaging media environment created by technological advancements is changing how brands and agencies approach “Content Marketing”. This panel discussion – tackled by Outbrain’s Alex Cheesman, LinkedIn’s Josh Graff, Unruly’s Dan Best, UM’s Antoine De Trogoff, and Yahoo Middle East’s Husain Freijeh – will highlight everything from how to compete with the incessant noise of new content as well as how to control user-generated content, the good and the bad.
Basically, this is all to say: “it’s gonna be good”!