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The shortlist for the Best Use of YouTube Award is out

Festival of Media MENA

The shortlist for the Best Use of YouTube Award is out

The shortlist for the newly launched Best Use of YouTube Award at Festival of Media MENA 2016 is out.

Here are the shortlisted entries:

Campaign: Celebrate the Breakers’ Breaks

Brand: Kit Kat

Entering Company: MEC


Campaign: Chipsy Smiles

Brand: Chipsy

Entering Company: OMD


Campaign: MAGGI Diaries – A Journey of Women, Food & Change

Brand: Maggi

Entering Company: MEC


Campaign: Pepsi UrTheCast

Brand: Pepsi

Entering Company: OMD


Campaign: There will be haters

Brand: adidas

Entering Company: Starcom Mediavest Group MENA

“As YouTube continues to grow & evolve, it’s great to see brands & agencies really lean in & put YouTube at the heart of their communications. In the region with the world’s highest mobile phone usage, it’s no surprise that video content on YouTube is becoming so important for brands wanting to connect with mobile-first audiences. We’ve seen some very exciting work coming from the MENA region in recent years, & this year’s shortlist is no exception – I can’t wait until we announce the winners!” says Festival of Media MENA Awards Judge, Chris McCarthy, head of creative strategy, The Zoo, Google, France


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