Advertising’s biggest festival is about to begin and the following five days can be full of madness and chaos or learning and knowledge… or both. It’s going to be a big year with Publicis Groupe’s sort of return and some being concerned that the festival needs to move out of Cannes. So, whether you’re under-prepared or just need a refresher, we pulled together tips to help you make the most out of your experience
1. Dress for the occasion… or not
“Do not over-dress. Flats and sneakers will keep your feet safe while walking up and down the stairs of the Palais or to all the beaches with all activations,” says Carmen Rodriguez, head of account management at David.
2. Let go of FOMO
“Don’t worry about packing your schedule in advance, don’t have fear of missing out, and let opportunities come to you by meeting people and hearing things. You won’t believe how much good conversation happens on the Carlton terrace late at night,” says Neil Waller, co-founder and CEO of Whalar.
“Don’t try to do everything. Keep it to the essentials and let Cannes happen. Leave time for exploration and serendipity to strike,” adds Winston Binch, chief digital officer at Deutsch North America.
3. Test your endurance
“Cannes is an endurance test. Drink a lot of water, exercise daily, and skip the Gutter Bar,” adds Binch.
4. Soak in the creativity
While there’s so much to hear and so much to talk and so much to network, Cannes Lions is, at its heart, a creativity festival. And so, “Walk the Palais to see the best work,” advises Stephanie Fierman, CMO at MediaCom.
Similarly, Binch asserts, “Some of the best creative work in the world is on display here [Palais]. Make sure you leave with new ideas.”
5. Show the region some love
Watch the only regional presentation by FP7 MENA’s Tahaab Rais and Naila Fattouh discussing “Why are Hollywood’s stories and marketing more effective than ours?”
6. Girl power!
This year’s ‘See It Be It’ program features 20 young creative women, three of who are from the region: Sally Alzaza, associate creative director, Mirum J. Walter Thompson Lebanon; Lama Bawadi, senior copywriter, Leo Burnett Beirut; and Prajakta More, Conceptual Creative, Geometry Global Dubai.