This year’s 7th annual GMR Marketing to Women (M2W) conference will address the needs of the female consumer. The conference takes place on March 15-16 at The Westin, Dubai Mina Seyahi Beach Resort & Marina. Organized by Mediaquest, the region’s largest privately owned media company, the two-day forum will highlight how brands can successfully meet the requirements of women consumers who are becoming more empowered in their relationship with advertisers.
“It is time for the marketing industry to review their established approaches and really tear-up the rule book when it comes to marketing to the female demographic,” says Alexandre Hawari, Co-CEO of Mediaquest, in a press statement. “This conference will unveil new, cutting edge insight from a multitude of sources and will challenge participants to break the mold when communicating with women in the GCC,” he added.
In years past, the forum has focused on issues impacting women’s purchasing activities, with the evolving status of digital media and the proliferation of mobile technology a perennial subject for discussion. “Female consumers in the GCC region are at the fore-front of technology. Their smart phones are their window to the outside world, the facilitator to their personal and professional connections,” says Christina Ioannidis, Aquitude CEO and M2W chair, in a press statement.
The conference expects 300 attendees from around Middle East and GCC region. It will include an International Virtual Roundtable, a panel of experts who will be discussing a topical theme in relation to distaff advertising. There will be master classes on building customer loyalty, workshops on how to create deeper cognitive and emotional connections with female consumers and the Best Brands Marketing to Women Awards – the Middle East’s first consumer-voted B2B awards.
More information about the event can be found at: marketingtowomen.ae.