Landmark annual marketing and communication celebration is postponed to 2021.
Dubai, United Arab Emirates, May 11th, 2020: Mediaquest – the organizer of the MENA Effie Awards (Effies) and (Communicate‘s parent company) – announced that the annual marketing and communications event will not take place in November 2020 as previously planned. The next edition of the Effies will run in 2021, the rules and eligibility for the next edition will be announced at a later stage.
Mediaquest took this difficult decision after careful consideration and extensive consultations with partners and stakeholders. As the impact from COVID-19 continues to be felt, this decision reflects the unprecedented societal, health, and economic challenges currently facing the world, as well as Mediaquest’s desire to remove any uncertainty about the running of the awards.
Alexandre Hawari, CEO of Mediaquest, commented: “At heart, the MENA Effie Awards is all about effectiveness in marketing, and we realize that the unprecedented challenges that we face together today jeopardize our ability to put forward work that will meet the high standards that we constantly set for ourselves. We look ahead to better times and firmly believe that the MENA Effies will continue to bring the regional advertising community together by celebrating and honoring its work in 2021.”