FP7/MENA was awarded ‘Network of the Year’ and FP7/DXB was named as ‘Agency of the Year’, at the 2013 GEMAS Effie Awards, held in Dubai on 20th November. In addition to these headline accolades, FP7/MENA was also awarded a total of 13 Effies – two golds, six silver and five bronze awards – out of more than 800 entries in 17 separate product categories from the region.
FP7/DXB walked away with 10 Effies, including one gold award, five silver awards and four bronze awards for its campaigns for Coca-Cola, Sky News Arabia, Emirates NBD, Ford, Maybelline and Sony Mobiles. Its Cairo office, FP7/CAI, also picked up one gold Effie, one silver and one bronze award for its work for Coca-Cola and Sprite.
“This is an award that requires true partnership, trust and confidence between a client and an agency. It’s real work, produced for real briefs on behalf of real clients,” says Tarek Miknas, CEO of FP7/MENA, on his network’s triumphant performance.
Launched in 2004 to encourage international best practice in marketing in the Middle East the GEMAS were awarded on the sole premise of proven marketing effectiveness based on the clearly demonstrable, quantifiable and transparent campaign results. The GEMAS Effie Mena Awards were launched to recognise, educate and encourage effectiveness among the marketing communications industry across the Middle East. They combine the regional marketing effectiveness awards – the GMR Effectiveness in Marketing Awards (GEMAS)- and the internationally renowned Effies.
“Ultimately the big prize was amazing. We’re delighted to carry the title of “Agency of the Year”, and we truly wanted to win the title from 12 months back. So a great achievement and yet another trophy we would like to share with all our lovely clients; as this is their victory, as much as it is ours,” adds Sasan Saeidi, managing director of FP7/DXB.