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Midas Awards announces 2014 winners

Events & Awards

Midas Awards announces 2014 winners

 

The Midas Awards® World’s Best Financial Advertising℠ has announced the winners for the 2014 competition. Founded in 2001, the Midas Awards recognize excellence in financial marketing and advertising from around the world. The awards focus on four areas: products and services, craft, use of medium and use of discipline.

This year, the international Grand Jury awarded the Grand Midas Award to McCannXBC USA’s Priceless Table for client MasterCard, and the inaugural Midas Award for Innovation to The Jupiter Drawing Room (South Africa) Johannesburg for Make Think Did for client Absa.

The following entries from United Arab Emirates were recognized in this year’s competition:

Company: FP7/DXB (Part of McCann Worldgroup)

Award: Gold Midas

Brand: Emirates NBD

Title: “Hey Future Me…”

Competition: Use of Discipline

Category: Direct Response

 

Company: FP7/DXB (Part of McCann Worldgroup)

Award: Gold Midas

Brand: Emirates NBD

Title: The Culture Dispensing Machine

Competition: Use of Discipline

Category: Corporate Image

 

Company: FP7/DXB (Part of McCann Worldgroup)

Award: Gold Midas

Brand: Emirates NBD

Title: “Hey Future Me…”

Competition: Use of Medium

Category: Film

 

Company: FP7/DXB (Part of McCann Worldgroup)

Award: Silver Midas

Brand: Emirates NBD

Title: “Hey Future Me…”

Competition: Products & Services

Category: Financial Planning

 

Company: FP7/DXB (Part of McCann Worldgroup)

Award: Silver Midas

Brand: MasterCard

Title: Priceless Arabia – Tell Tales Few Can Tell

Competition: Products & Services

Category: Credit Card

 

Company: FP7/DXB (Part of McCann Worldgroup)

Award: Silver Midas

Brand: Emirates NBD

Title: “Hey Future Me…”

Competition: Use of Discipline

Category: Low-budget (<$100,000USD)

 

Company: IMPACT BBDO Dubai

Award: Silver Midas

Brand: Commercial Insurance

Title: Your Destiny

Competition: Craft

Category: Copywriting

 

Company: IMPACT BBDO Dubai

Award: Silver Midas

Brand: Commercial Insurance

Title: Your Destiny

Competition: Use of Medium

Category: Advertising: Radio

 

Company: Liwa Advertising

Award: Silver Midas

Brand: Emirates NBD

Title: Shake N’ Save – An Instant Savings App

Competition: Products & Services

Category: Banking: Online

 

Company: FP7/DXB (Part of McCann Worldgroup)

Award: Midas Certificate

Brand: Emirates NBD

Title: Eat. Pay. Love.

Competition: Use of Discipline

Category: Low-budget (<$100,000USD)

 

Company: FP7/DXB (Part of McCann Worldgroup)

Award: Midas Certificate

Brand: MasterCard

Title: Priceless Arabia – Tell Tales Few Can Tell

Competition: Use of Discipline

Category: Customer Loyalty & Retention

 

Company: FP7/DXB (Part of McCann Worldgroup)

Award: Midas Certificate

Brand: Emirates NBD

Title: The Culture Dispensing Machine

Competition: Use of Discipline

Category: Low-budget (<$100,000USD)

 

Company: FP7/DXB (Part of McCann Worldgroup)

Award: Midas Certificate

Brand: Emirates NBD

Title: Eat. Pay. Love.

Competition: Use of Medium

Category: Guerrilla/Alternative Media

 

Company: IMPACT BBDO Dubai

Award: Midas Certificate

Brand: Commercial Insurance

Title: Your Destiny

Competition: Craft

Category: Sound Design/Effects

 

 

 

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