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Orange Egypt wins The Lantern award by YouTube

YouTube's The Lantern Awards

Events & Awards

Orange Egypt wins The Lantern award by YouTube

In May 2016, YouTube launched the first edition of The Lantern, an award program to recognize the work of creative and media agencies, as well as advertisers in the MENA region during Ramadan.

Now in its second year, The Lantern has announced the winners of its second edition. The winner of the 2017 Lantern went to Orange Egypt.

This year saw 75 contenders compete for the most engaging Ramadan ad, which is determined based on an algorithm.

Here’s the list of the Top Ten finalists:

Campaign: Nothing Gets Past Mohamed Henedi

Brand: Orange Egypt

Agency: Leo Burnett, UM

Campaign: Mohammed Ramadan Advertising With the Etisalat Card “#TheMostPowerfulCardInEgypt”

Brand: Etisalat Misr

Agency: Tarek Nour Advertising, Initiative Media

 

Campaign: Your Happiness is Power #JoyForTheFirstTime

Brand: Vodafone Egypt

Agency: J. Walter Thompson, MEC

 

Campaign: Gulf Bank Ramadan ad

Brand: Gulf Bank

Agency: OMD

 

Campaign: Hold on to Your Dreams

Brand: Etisalat Misr

Agency: Tarek Nour Advertising, Initiative

 

Campaign: Ramadan is Everywhere

Brand: Hyundai

Agency: Havas Media Middle East

 

Campaign: #MyCampaignForCharity

Brand: Saudi Telecom

Agency: Caviar, Starcom

 

Campaign: Mobily’s Ramadan ad

Brand: Mobily

Agency: Mullen Lowe, Initiative Riyadh

 

Campaign: Happy Ramadan Khbayyis

Brand: Toyota

Campaign: Add Color to Your Life

 

Brand: Kuwait Telecommunication Company – VIVA

Agency: Piston Kuwait, Starcom MediaVest Group

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