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Communicate Online | Regional Edition | Advertising, marketing, public relations and media in the Arab world and beyond

Communicate Online | Regional Edition | Advertising, marketing, public relations and media in the Arab world and beyond

The shortlist for the Twitter Live Marketing Award is out

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The shortlist for the Twitter Live Marketing Award is out

The shortlist for the newly launched Twitter Live Marketing Award at Festival of Media MENA 2016 is out. The award reflects the increasing speed at which business operates today and the acceleration of marketing communications in the industry.

Here are the shortlisted entries:

Campaign: #BacktoLife with Panadol Cold + Flu

Brand: Panadol Cold + Flu

Entering Company: MediaCom

 

Campaign: Flames of the World

Brand: Cheetos

Entering Company: OMD

 

Campaign: McDonald’s 1955 Burger #Throwback

Brand: McDonald’s

Entering Company: UM MENA

 

Campaign: Old Rivals

Brand: Coca-Cola

Entering Company: UM MENA

 

Campaign: Transfer Predictor

Brand: adidas

Entering Company: Starcom Mediavest Group MENA

 

“The Live Marketing category was designed to encourage, and hopefully, inspire brands and agencies to realise the power of real-time communication when it comes to building brand love and creating nudges. After judging the entries submitted into the category, I was the one who was encouraged and inspired by the planning, insight and level of execution and results that the submitted campaigns delivered. I believe that this is just the beginning of a region-wide appreciation of the innate relevancy that tapping into trends and real-time signals can lend to campaigns and will give rise to new opportunities to further cement MENA’s as a marketing centre of excellence,” says Festival of Media MENA Awards Judge, Fahad Osman, brand strategist, Twitter MENA.

 

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