Twitter is to announce its partnership with Festival of Media MENA Awards and the debut of the Live Marketing Award category for its 2016 edition.
Following a successful launch of the category at the Asia edition of the awards, the Twitter Live Marketing Award is being introduced to the MENA region this week. The award reflects the increasing speed at which business operates today and the acceleration of marketing communications in the industry. It celebrates the best real-time campaign by a brand or its agency leveraging Twitter. The message may be brand-initiated or created as a response to user conversations with real-time brand content, promotional campaigns, customer service or brand activations. The winning case should showcase the effectiveness of live marketing with metrics that highlight positive brand impact and effect brand action.
Open to brands or agencies representing brands, written entries highlighting the impact of a live marketing campaign must have run in MENA between 1 January 2015 and 31 December 2015. The panel of more than 50 industry leaders who combine media and digital expertise with industry experience to review and score the submissions include:
• Eyad Zarea, META Regional Media Director, Mars
• Housam Raydan, Head of Marketing & Corporate Communications, Air Arabia Group
• Gita Ghaemmaghami, Marketing Communications Manager MEA, Sony Mobile Communications
• Mahitab Hamed, Head of Marketing, Arla Foods
• Fahad Osman, Brand Strategist, Twitter
The Shortlisted entries as voted by the judges will be announced Monday, April 12, 2016. The full timeline for the awards is:
● February 16 – Call for entries
● March 21 – Deadline for material submission
● April 12 – Announcement of shortlist
● April 18 – Final round of judging
● April 20 – Award ceremony
“Given the importance of social media and in particular increased usage of Twitter, we are excited to have Twitter on board as a partner for the Live Marketing Award,” says Danielle Redwood, managing director, Festival of Media Awards. “There is clearly an appetite for identifying and upholding the best use of Twitter, now not only for personal, consumer benefit, but also how the platform can be leveraged for brand communications. The Festival of Media Awards seeks to find and celebrate the very best examples of Twitter campaigns in the MENA region.”
“From its beginning, Twitter is the first service that people open to see what’s happening in the world right now, direct from the source, and live, as it unfolds. Twitter is people’s live connection to the world, live connection to culture. As such, we are pleased to introduce the first Twitter Live Marketing award at the Festival of Media Asia Pacific Awards,” says Frederique Covington, international marketing director, Twitter. “From music to fashion, fitness to shopping, so many of people’s passions can be harnessed by brands on Twitter. We look forward to celebrating the great work of clients that have made that connection,” concludes Covington.
For entry submission and more information, please visit twitterawardmena.festivalofmedia.com/.