The winners of the 12th edition of AutoVision, the International Film and Multimedia Festival in the automotive industry, were awarded on September 17 in Germany. The event, which is a part of the International Motor Show (IAA) in Frankfurt, saw 160 professionals come together from the advertising, film, multimedia and automotive industries. A total of 60 OttoCar Trophies in Gold, Silver and Black have been given away, while both the Grand Prix awards of this year’s festival went to German productions.
Out of a large number of entries, a jury of international experts chose the best works from the fields of commercials, TV programs and informational and product presentation films, as well as online and multimedia productions. The Grand Prix for Film and the Grand Prix for Interactive & Multimedia were selected from among the Gold winners.
The online film “Dirty Driving” by Mercedes, produced by Cobblestone from Hamburg, received the Grand Prix in the Film category. In the video, the new transporter is presented in a creative way, as a result of the love between a car and a truck. For the jury, the viral video was a perfect product presentation that successfully generated attention for the new model. “The love story between a car and a truck, as well as the camera work, are choreographed meticulously with the music and synchronized perfectly. The kitsch of this bizarre love story encourages the audience to smile,” says jury spokesman Florian Panier from Serviceplan’s innovation team.
The Grand Prix for Interactive & Multimedia went to the project “GT RIDE – Viral Gaming for Kia” from the agency LA RED. By moving the smartphone or tablet, the user can build racetracks, race on them and share them with friends. Here, the jury was quick to agree: “The concept of this mobile racing game works perfectly; the game is well designed and pure fun. Both the idea and the technical implementation are top notch.”
The Filmservice International organizes the Awards Ceremony with the support of the VDA, the German Association of the Automotive Industry. The photos of this year’s event can be found here.