The ever-evolving digital media landscape and the increasing primacy of the digital form of communication will be two of the topics under discussion at the third annual Digital Media Forum (DMF); set around the twin platforms, ‘The Digital Experience: Challenges and Dynamics’ and ‘Recognising Achievements,’ the forum will take place on April 23 and April 24 at the One & Only Royal Mirage, Dubai.
“Last year’s feedback was very positive, particularly on the choice of case studies and speakers. Attendees were very receptive of the case studies shared and accordingly, we have focused on replicating that aspect’s success. We have also taken into consideration attendees’ reaction to the panel moderation; we believe that this year’s panel will be more constructive […] This year we have introduced a new pillar: conversations with key figures in the digital and communication landscape. These invitees will be given an award of recognition for their contribution to the regional communications industry,” says Najla Semaan Mazboudi, managing director at digital media service agency Spoton Media and Events, which organized the DMF this year in conjunction with Archers Consultancy.
Digital Media Forum 2014 will bring together regional and international names in the industry, and will examine the challenges and opportunities presented to industry operators in a media age characterized by constant change. As it has with its previous editions, the event has been designed for stakeholders looking to embrace the latest thoughts and advances in brand engagement, advertising, audience involvement and community management.
Among the specific issues being addressed at DMF 2014 are how to integrate different digital media platforms for a successful digital marketing strategy, how to incorporate digital media for brand building, and how to engage consumers in the digital era. Other presentations will examine the way social media is changing the way we interact with television and the methods involved in using it as a strategic and measurable way of driving consumer growth. “There isn’t one particular trend that is shaping the digital industry, but a combination of trends, with the end-user’s behaviour being the instigator of change. For example, interactive video that is combined with data is continuously creating new ways of telling stories and reaching and engaging consumers. Depth of usage is becoming as important – if not more important – than numbers of devices and solutions being used. Mobiles and tablets are increasingly the primary access tools for the Internet, allowing for on-line communications and information searches while on the move. Add to all this the fact that consumers are not necessarily replacing conventional media with digital, but rather navigating among both landscapes. It makes the stakeholder’s job more challenging and demanding of creative and innovative solutions. Based on these identified trends and developments, we have formed the theme for DMF 2014. This includes undertaking extensive research to identify speakers who have important success stories to share with attendees,” adds Mazboudi.
As well as identifying challenges and opportunities, DMF 2014’s second platform ‘Recognising Achievements’ will honour those judged to have made a significant contribution in harnessing the power of digital media. A number of prominent business leaders have been invited to the forum to discuss their experiences and share them with the hundreds of professionals, digital media stakeholders and students expected to attend the event.”We are expecting around 600 attendees this year. We have already confirmed the participation of 16 speakers and eight panelists. In addition, we have five industry figures with whom we will be having a conversation about their vision and outlook for the digital era and whose achievements we will also be recognizing,” explains Mazboudi.
Indeed, DMF 2014 will feature a series of interviews with industry figures including Roy Haddad, chairman at JWT, Rayan Karaki, chief digital officer at Vivaki, and Dimitri Metaxas, managing director MENA at OMG – who will also be serving on the DMF jury, alongside Ali Jaber, group TV director at MBC, Nadim Grayeb, brand manager for Cadillac and CMC, and Marc Gossen, client servicing director and regional head at MEC Interaction MENA, among others . Faris Abouhamad, world president at IAA, will be among the keynote speakers, while other speakers at the event will include Yousef Tuqan, chief innovation officer at Leo Burnett, Chantal Rickards, head of programming and branded content at MEC EMEA.
Full details and registration information for the event can be found at: www.digitalmediaforum.me.