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Sixth Edition of Arab Luxury World Set to Focus on Digital Transformation

Events & Awards

Sixth Edition of Arab Luxury World Set to Focus on Digital Transformation

Under the theme of  “Digital Transformation Focusing on Data and Premium Retail,” the sixth Arab Luxury Conference(ALW), the Middle East’s leading luxury business conference will be hosted on June 12th and 13th at JW Marriott Marquis Dubai.

The event will feature discussions amongst the regional and global professionals from the luxury industry about the latest trends and core challenges facing businesses today, the conference administrators said in a statement. It will be hosted by Diala Makki.

“The agenda set forth in this year’s Arab Luxury World keeps these key themes in mind and provides clarity on issues that are critical for the luxury sector in the region,”said Alexandre Hawari, Co-CEO of Mediaquest, the organizing company. He added “These bold topics will help the sector weather today’s challenging business landscape whilst creating forward-looking growth opportunities. The choice seems harsh but is real – transform digitally or fade into oblivion. How you ask? ALW will answer.”

According to the statement, the agenda is set to feature sessions such as ‘Cracking the Luxury Code’’, ‘Road Map to Building Borderless Brands,’ ‘Addressing the Talent Gap,’‘Blockchain: Is it the Next Luxury Revolution?’and ‘Big Data’ which  will look on addressing daily concerns on how to find balance between privacy and customization of data.

“The luxury industry, specifically premium retail, is undergoing a revolution. With the rapid introduction of new technologies, changing consumer behaviors, diversified omnichannel communication strategies, and disruptions at each level of human touchpoints, it is imperative to take cognizance of what the future of premium retail is becoming,” added Hawari.

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