Last week, the Middle East Public Relations Association (MEPRA) held its annual awards gala marking the 10th edition of the awards. This year also saw the launch of a creative communications festival, REMAP, which included a creative proposal competition, master classes, and a congress.
This year saw Hill+Knowlton Strategies take away the title of Large Agency of the Year while Brazen won Small Agency of the Year.
Reflecting the trend of clients moving communications functions in-house, MEPRA gave away a Small In-House Team of the Year award, which went to Marriott International MEA and the Large In-House Team of the Year, which went to Emirates Global Aluminium.
All in all Hill+Knowlton Strategies came out on top winning 13 awards through the night, closely followed by Four Communications Group, which won 12 awards.
Brazen’s Jennifer Love and Etihad Aviation Group’s Ellie Swingewood were crowned The Dave Robinson Outstanding Young Communicators of the Year, for Agency and In-house respectively, and will each receive a MEPRA Academy scholarship. The prize includes eight complimentary training sessions from the 2019 MEPRA Academy calendar to assist with their professional development.
The 2018 Chairman’s award was awarded to Amina Taher, Vice-President Corporate Affairs, Etihad Aviation Group.
This year saw 231 entries submitted, which were assessed by a panel of more than 50 regional and international industry experts to select the 2018 finalists and winners. The judging process was also reviewed by AMEC CEO Barry Leggetter, who served as an independent adjudicator.