The Drum’s Big Won rankings is an annual study that analyzes data from the world’s major industry competitions – including D&AD, Cannes Lions, the Clios, and The Drum Awards – to determine advertising’s most successful companies and creatives.
The research encompassed 3,607 pieces of work devised by 1,721 agencies, 647 chief creative officers, 841 executive creative directors and 2,543 creative directors.
The most award-winning holding companies, networks, campaigns, countries and individuals from 2018 will be revealed throughout the week but for now, the list of the top agencies is out.
For the second year running, the top spot goes to a BBDO agency, BBDO New York followed by McCann New York and Jung Von Matt AG.
The Top 20 list features only one regional agency and that is TBWA\RAAD at No. 16. “What a great start to 2019. TBWA\Raad has been ranked the 16th most awarded creative agency of 2018 by the Big Won report. That means we are not only the region’s number one agency, but amongst the best in the world. The standard has been set. Our competition is no longer only regional, but global. Here’s to achieving even greater things in 2019,” says Reda Raad, group CEO, TBWA\RAAD.