WARC has announced the winners for its 2018 Effectiveness Awards across four categories: content, social, brand purpose and innovation.
This year, the Middle East has made its mark among the winners with 11 of the 53 awards going to agencies from the region including a Grand Prix for Coca-Cola’s “Hijacking the African Cup” campaign by FP7.
[Tweet “[email protected], @JWTMEA and @TBWARAADDubai boost the region at the @WARCEditors 2018 Awards”]
The regional agencies dominated the Effective Content Strategy category, in which FP7 won the Grand Prix. But, all the Golds were also won by TBWA\RAAD for Connect’s “Slow Trends”; J. Walter Thompson for STC’s “Unveil Saudi” and FP7 for EGBank’s “The Chronicles of Oufa” and Orange’s “The Hammam Fighter”. FP7 also won a Bronze in this category for Emirates NBD’s “Dear Younger Me”.
In the Effective Social Strategy category, FP7 won a Gold for OMO’s “Not Another Tide Ad”/”The Dullest Ad in History” and a Bronze in the Effective Use of Brand Purpose category for Puck’s “Cook With Her”.
The Effective Innovation category saw three regional winners with TBWA\RAAD bagging the Gold for Pril’s “One-Drop Bottle” and Bronze for Nissan’s “Camelpower”; while FP7 took home the Silver for HearLife Clinic’s “Lost Frequency”.
All in all, FP7 MENA bagged a total of seven awards including one Grand Prix, three Golds, one Silver and two Bronze awards while TBWA\RAAD took home three awards (two Golds and one Silver) and J. Walter Thompson took home one Gold.