The Effie Awards are well known for celebrating marketing effectiveness. Launched in New York in 1968, the awards program symbolizes great ideas that achieve real results and ideas that work.
The awards program strives to continually raise the bar for marketing excellence through the Global Effie, Euro Effie, Effie Asia Pacific and more than 40 national Effie programmes, including what are now called the MENA Effie Awards.
To help regional agencies better understand what makes a winning Effie entry, especially one distinguished worthy of a Gold, Mediaquest – the regional organizers of the awards – held a half-day Effie Bootcamp.
Designed to combine the latest thinking in crafting insight-driven, marketing strategies, with thorough training on how to produce a numerically robust, intellectually compelling MENA Effie entry, the Bootcamp featured two talks to give attendees both perspectives on what it takes to win: a judge’s perspective and a winner’s perspective.
Alex Malouf, corporate communications manager, Arabian Peninsula, Procter & Gamble (P&G), delivered the first talk. Here’s the summary.
Tahaab Rais, regional head of strategy and Truth Central at FP7/McCann Worldgroup MENA and the winner of over a 100 Effies, delivered the second talk of the day outlining his 11 rules (secrets?) for winning an Effie. Here’s a recap.