By 2028, women will control close to 75% discretionary spending worldwide
Women own about a third of all businesses in the world
In the US alone, women influence 84% of consumer spending
Reports from multiple sources including EY and the Inclusionary Leadership Group clearly show the importance of marketing to women. The fact that women play a huge role in consumer spending is not only reason enough for marketers to be more inclusive in their strategies, but also in their internal structures.
And so, to recognize and celebrate the achievements of women in the marketing, advertising and communications fields around the globe, Women in Marketing (WiM) launched the Women in Marketing Awards. WiM has a pedigree in highlighting female marketers since the launch of its conferences in 2004. The popularity of the events led to the introduction of the Awards in 2010 with the aim of showcasing and celebrating the achievements of women in these industries. Past award winners have included top marketers from HP, Burberry, Google, Facebook, Hearst UK, Havas, Diageo and Ogilvy & Mather.
This year’s ceremony will be held at the iconic Museum of London on November 7 marking the centenary of the Suffragettes movement and women gaining the right to vote. The WiM Awards ceremony will be hosted by Gemma Greaves, CEO of The Marketing Society.
“This year’s WiM Awards ceremony is set to be an amazing evening celebrating the achievements of the stars of the marketing world. I look forward to meeting fellow colleagues, female and male, from the world of marketing and business to recognize the exceptional work of female marketers from across the globe,” says Ade Onilude, Founder and CEO of Women in Marketing.
Every year over the course of its history, the WiM Awards has been committed to ensuring the awards reflect the evolving nature of the marketing and media landscapes with 2018 being no different. And so, WiM is inviting talent from the GCC and wider Middle East to participate in this global event.
This year the awards has introduced two new categories: The Change-Maker Award recognizing entrepreneurial women disrupting existing ways of working, whether within their teams or across the industry; and The Industry Shaper Award recognizing women driving change at the leading edge of marketing technology.
The WiM Awards expects to see an even greater representation of global submissions, including the GCC and wider Middle East. The judging panel for this year’s awards has been identified and chosen to reflect the global reach of this year’s awards and high standard of entries expected. The panel comprises of:
- Christina Ioannidis – CEO (Chief Engagement Officer) of Aquitude International, UAE
- Henry Windridge – Head of Brand, Middle East & Africa, Discovery, UAE
- Helen Tupper – Commercial Marketing Director, Microsoft UK
- Mack McKelvey – Founder/CEO, The Credentialed, USA
- Nicola Kemp – Trends Editor, Campaign, UK
- Carrie Osman – CEO & Founder, Cruxy & Company
- Patricia Weiss – Chairwoman of the Branded Content Marketing Association (BCMA), South America
- Faisal Ahmed – Creative technology and Innovation Director at ICC an FCB company
- Tamara Gillan – CEO, Cherry London
- Paul Frampton Calero – Former Group CEO, Havas Media Group UK and Ireland
- Johanna McDowell – Managing Director, Independent Agency Search & Selection (IAS)
- Louise Ridley – Freelance Journalist, UK
- Amy Kean – Global Head of Strategic Innovation, Starcom
The 2018 WiM Awards is now open for entries from brands, agencies as well as individuals around the Middle East and the GCC and hopes to highlight the need to recognize diversity and the inclusive behaviors of the industry.
For more information or to nominate a female leader, click here: https://womeninmarketing.org.uk/awards/categories/