The PRCA MENA Awards 2018 celebrated the very best individuals, teams, and campaigns from the PR and communications industry from across the MENA region on February 21.
The big winners of the night were Seven Media and Brazen, winning two awards each. Seven Media won Large Agency of the Year for the second year running, and also Best Digital campaign for “Bring George Home” for Barasti. Q Communications was highly commended for its work with “Living the Voss Lifestyle” in the Best Digital Campaign category.
Brazen won the Media Relations category with “Brazen Gets Behind the Wheel with Careem”, with Seven Media being highly commended in the same category for its work with Novo Cinemas.
Brazen also won the Small Agency of the year category. Instinctif Partners was highly commended in the same category. Ras Al Khaimah Tourism Development Authority won the in-house team of the year award.
Markettiers won the Results on a Budget award for its “IMG World of Adventures – Dino Time” campaign, and Weber Shandwick picked up highly commended for the campaign “Children’s National”.
Lauren Brush MPRCA, Senior Communications Consultant, Active DMC, won Rising Star of the Year. David Willett MPRCA, Head of Digital/SDAM, Weber Shandwick, was highly commended for the Rising Star of the Year Award. The PR Leader of the Year was awarded to Lucy O’Brien MPRCA, General Manager and Partner, FleishmanHillard.
The full list of winners:
Large Agency of the Year
Winner – Seven Media
Small Agency of the Year
Winner – Brazen
Highly Commended – Instinctif Partners
In-House Team of the Year
Winner – Ras Al Khaimah Tourism Development Authority
Winner – Lucy O’ Brien
Winner – Lauren Brush
Highly Commended – David Willet
Best PR Campaign: Crisis Campaign
Winner – Weber Shandwick for “FAB Merger”
Best PR Campaign: Integrated
Winner – Impact Porter Novelli for “Centrepoint Family Clock”
Highly Commended – Marriott for “Ramadan with Marriott”
Best PR Campaign: Digital
Winner – Seven Media for “Barasti #BringGeorgeHome”
Highly Commended – Q Communications for “Living the Voss Lifestyle”
Best PR Campaign: Regional Campaign of the Year
Winner – Matrix PR for “Face It All With Himalaya”
Highly Commended – Shamal Communications for “Arabian Travel Market”
Best PR Campaign: Results on a Budget
Winner – Markettiers for “IMG Worlds of Adventure – Dino Time”
Highly Commended – Weber Shandwick for “Childrens National”
Best PR Campaign: Game Changer
Winner – Edelman for “SYFY- Channel Zero, No Ends House TV Series Launch”
Highly Commended – Hill+Knowlton Strategies for “Music on the Fairways: Changing the Game of Golf with HSBC”
Best PR Campaign: Business to Business
Winner – Toh for “Boom Supersonic – Heralding the New Jet Age”
Highly Commended – Yardstick Marketing for “RSM a Tax and Auditory Firm, Prepping Itself for VAT”
Best PR Campaign: Business to Consumer
Winner – Hill+Knowlton Strategies for “Arla Brand Launch”
Highly Commended – Weber Shandwick for “Beef Nation”
Best PR Campaign: Media Relations
Winner – Brazen for “Brazen Gets Behind the Wheel with Careem”
Highly Commended – Seven Media for Novo Cinemas
Best PR Campaign: Influencer Relations
Winner – BPG Cohn & Wolfe for “Hotels.com #tasteofexploring”
Highly Commended – Joton for “Launch of Royal Velvet & Wonderwall”