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Communicate Online | Regional Edition | Advertising, marketing, public relations and media in the Arab world and beyond

Who won what at the PRCA MENA 2018 awards?

PRCA winners 2018

Events & Awards

Who won what at the PRCA MENA 2018 awards?

The PRCA MENA Awards 2018 celebrated the very best individuals, teams, and campaigns from the PR and communications industry from across the MENA region on February 21.

The big winners of the night were Seven Media and Brazen, winning two awards each. Seven Media won Large Agency of the Year for the second year running, and also Best Digital campaign for “Bring George Home” for Barasti. Q Communications was highly commended for its work with “Living the Voss Lifestyle” in the Best Digital Campaign category.

Brazen won the Media Relations category with “Brazen Gets Behind the Wheel with Careem”, with Seven Media being highly commended in the same category for its work with Novo Cinemas.

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Brazen also won the Small Agency of the year category. Instinctif Partners was highly commended in the same category. Ras Al Khaimah Tourism Development Authority won the in-house team of the year award.

Markettiers won the Results on a Budget award for its “IMG World of Adventures – Dino Time” campaign, and Weber Shandwick picked up highly commended for the campaign “Children’s National”.

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Lauren Brush MPRCA, Senior Communications Consultant, Active DMC, won Rising Star of the Year. David Willett MPRCA, Head of Digital/SDAM, Weber Shandwick, was highly commended for the Rising Star of the Year Award. The PR Leader of the Year was awarded to Lucy O’Brien MPRCA, General Manager and Partner, FleishmanHillard.

 

The full list of winners:

Large Agency of the Year

Winner – Seven Media

Small Agency of the Year

Winner – Brazen

Highly Commended – Instinctif Partners

In-House Team of the Year

Winner – Ras Al Khaimah Tourism Development Authority

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PR Leader

Winner – Lucy O’ Brien

Rising Star

Winner – Lauren Brush

Highly Commended – David Willet

Best PR Campaign: Crisis Campaign

Winner – Weber Shandwick for “FAB Merger”

Best PR Campaign: Integrated 

Winner – Impact Porter Novelli for “Centrepoint Family Clock”

Highly Commended – Marriott for “Ramadan with Marriott”

Best PR Campaign: Digital 

Winner – Seven Media for “Barasti #BringGeorgeHome”

Highly Commended – Q Communications for “Living the Voss Lifestyle”

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Best PR Campaign: Regional Campaign of the Year

Winner – Matrix PR for “Face It All With Himalaya”

Highly Commended – Shamal Communications for “Arabian Travel Market”

Best PR Campaign: Results on a Budget

Winner – Markettiers for “IMG Worlds of Adventure – Dino Time”

Highly Commended – Weber Shandwick for “Childrens National”

Best PR Campaign: Game Changer 

Winner – Edelman for “SYFY- Channel Zero, No Ends House TV Series Launch”

Highly Commended – Hill+Knowlton Strategies for “Music on the Fairways: Changing the Game of Golf with HSBC”

Best PR Campaign: Business to Business 

Winner – Toh for “Boom Supersonic – Heralding the New Jet Age”

Highly Commended – Yardstick Marketing for “RSM a Tax and Auditory Firm, Prepping Itself for VAT”

Best PR Campaign: Business to Consumer

Winner – Hill+Knowlton Strategies for “Arla Brand Launch”

Highly Commended – Weber Shandwick for “Beef Nation”

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Best PR Campaign: Media Relations 

Winner – Brazen for “Brazen Gets Behind the Wheel with Careem”

Highly Commended – Seven Media for Novo Cinemas

Best PR Campaign: Influencer Relations

Winner – BPG Cohn & Wolfe for “Hotels.com #tasteofexploring”

Highly Commended – Joton for “Launch of Royal Velvet & Wonderwall”

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