Connect with us

Communicate Online | Regional Edition | Advertising, marketing, public relations and media in the Arab world and beyond

“Young Bride” Wins Silver Lion in PR

Events & Awards

“Young Bride” Wins Silver Lion in PR

 Young Bride a campaign which accelerated action against child marriage in Lebanon won the Silver Lion in the PR category at Cannes Lions Festival of Creativity. The campaign has been produced by J. Walter Thompson Beirut, the company said in a statement.

The PR category at Cannes Lions recognizes original thinking, with a strategy rooted in earned media, that influences opinion in order to drive change.

The company said that “Young Bride” campaign prompted action  into realizing that a proposed new law raising the legal age of marriage to 18, had still not been passed by the Parliament.   

The campaign  is part of J. Walter Thompson Beirut’s ongoing partnership with the Lebanese Women Democratic Gathering (RDFL) through the platform it developed for the NGO, #NotBefore18.   

Click to comment

Leave a comment

More in Events & Awards

To Top
close
Download

To download a part of or the entire whitepaper, please fill in the below form, and a representative will be in touch with you.


X