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A Global First Ride-hailing through Whatsapp with Careem

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A Global First Ride-hailing through Whatsapp with Careem

Striving for a zero-friction future, Facebook and Dubai-based ride-hailing app Careem recently made a splash by testing a global first: ride-hailing through Whatsapp.

Careem’s Simon Bower and Maria de Freitas, respectively Head of Digital Marketing and Head of Customer Growth, explain what the thought process behind this initiative was, and why reducing friction is an absolute must to serve customers better in the very competitive mobility game.

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