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Explore the MENA Programmatic Maze

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Explore the MENA Programmatic Maze

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Who does what in the regional programmatic ecosystem? Communicate maps it out for you.

What started as ad exchanges meant to sell the remainder of inventory that publishers couldn’t manage directly, has turned into a labyrinth of tech providers, platforms, and intermediaries. Understanding what each of these players does can be a headache, so we have been making things simpler for you.

 

 

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