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Communicate Online | Regional Edition | Advertising, marketing, public relations and media in the Arab world and beyond

Not All Content Is Created Equal

In-Depth

Not All Content Is Created Equal

What content to use, where and when is the headache most organizations are now familiar with. Communicate lays out the groundwork for you.

“Content is king,” famously said by Microsoft founder Bill Gates back in 1996. Two decades later, this view rings as true as ever. The catch is, the notion of ‘content’ now covers such a vast array of formats, tones, and types that it cannot be approached in bulk. A smart content strategy identifies exactly what each category of content is meant to achieve and how/how often it should be used. Communicate maps out content and its various shapes and forms, in all their glory.

Read our latest edition covering everything you need to know about Programmatic here.

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