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Communicate Online | Regional Edition | Advertising, marketing, public relations and media in the Arab world and beyond

Tech-Talk: The 2018 phone war is just around the corner

In-Depth

Tech-Talk: The 2018 phone war is just around the corner

This article first appeared on Communicate‘s sister site: AMEinfo.com

Apple is a company that just reached $1 trillion in market cap and it is also getting ready for the new iPhone release. Samsung, on the other hand, just in time for the Note 9 release (August 9), is upping its ante by releasing adverts attacking iPhone X and 8 by referring to it as “ingenius.”

(Courtesy of Samsung)

Let’s see who is winning the fans over just before both companies go toe-to-toe with each other in their latest device debuts.

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Samsung can’t handle these Apples

When comparing both companies’ flagships, the Galaxy S9 and S9+ captured 2.6% of the international market this year, while the iPhone X lagged behind at 2.3%, according to Time Magazine. However, when looking at more direct competitors to the S9, like the iPhone 8 (2.6%), which solely performed the same as the S9 and S9+ combined, we see a different picture.

Apple didn’t stop there but also went on to beat its own revenue numbers.

Through the first three quarters of Apple’s 2018 fiscal year (which ends September 29), the company’s iPhone revenues amounted to a whopping $129.5 billion, beating the previous nine-months record of $122.8 billion dating back to 2015.

(Courtesy of Statista)

According to Statista, Apple’s decision to release the $1,000 iPhone X last year can be considered key to the iPhone segment’s latest success, since the cost to make the phone is $370, according to Time Magazine. Apple also took its average selling price down to $724 in the most recent quarter, but the real question is: Is Apple willing to outdo everyone in the process of breaking its own records?

September is right around the corner, and Apple is planning to release all 3 phones with the same matching iPhone X screen.

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3 (i)Phones to rule them all

The replacement for the iPhone X will keep its 5.8-inch 458ppi display and will be joined by a more significant “Plus” sibling with a 6.5-inch 480-500ppi display. These two iPhones will become Apple’s 2018 iPhone flagships and will employ OLED multi-touch displays supporting HDR and 3D Touch, which Apple markets as the Super Retina HD display.

(Courtesy of GSMarena)

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A new mid-sized variant will join the 2018 flagships with a 6.1-inch 320-330ppi display, which will continue to use an LCD, and Apple markets these as the Retina HD display. While likely HDR-capable, it’s been speculated that the 6.1-inch LCD model may drop support for 3D Touch.

It is no wonder why the giant will sell these phones like hotcakes, but will they, in fact, compete with the Note 9?

The new Note 9 launch is in just a few days and has something we love about Samsung: Functionality.

The company’s new ‘leaked’ footage and announcement videos led us to believe that this phone would follow in the footsteps of its older brother, the Note 8; a bigger battery and a stylus that serves well for all executives’ signatures when needed.

However, Apple has its own tricks up its sleeves and is releasing the iPhone “11” (still unnamed) with support for the Apple pen, according to the latest rumor reported by GSMarena: it’s a $100 precision pen which, although doesn’t come included, is fast and precise (unlike the S-Pen).

The Apple Pencil serves well and leads you to believe that you are writing on a piece of paper with approximately 20ms of latency, according to 9 to 5 Mac, a tech news source.

The video below shows more on why the Apple Pencil is far superior than the S-Pen.

(Courtesy of Teoh Yi Chie, YouTube)

Only time will tell which of the two phones will dominate the new year to come. However, a storm is brewing in Asia.

Read: Behind Burberry’s first logo change in 20 years

The phone war has begun

Huaweia company considered to be second-tier by many, has seen improved phone sales with a 41% growth for year-over-year (YoY), landing it the spot for the second highest selling phone manufacturer in the world, according to GSMarena. Meanwhile, Xiaomi (4th) is right on Huawei’s tail with a YoY growth of 48%, according to the same report.

(Courtesy of GSMarena)

These figures are well expected, since Xioami and Huawei own the Chinese market, which puts them at 39 million units sold in the country compared to Apple’s approximate 9 million sold in Q3 last year, according to AppleInsider. The figures don’t seem to be an issue for Apple since the company has been improving regarding the growth in the same country with a 32% YoY increase in sales this year, according to the same report by AppleInsider.

Samsung still retains the top spot worldwide in phone sales, but Huawei is eying the pedestal and is ready to take on Samsung next year, according to a report by GSMarena.

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