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Digital Ad Fraud: a Video Overview

LEAD with ABG

Digital Ad Fraud: a Video Overview

LEAD (Learn, Engage, Activate, Drive), the new initiative by the Advertising Business Group powered by Mediaquest’s MENA Effie Awards, has been drawing the regional industry’s attention to the major issue of digital ad fraud.

As part of this initiative, the first LEAD webinar, organized last June, had New York-based ad fraud investigator Dr Augustine Fou explain what ad fraud is, how it’s hurting the industry, and what can be done about it.

For those who were not able to attend, here is a recap of the key insights.

 

 

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