Following a pitch that involved the biggest players in the market, L’Oreal Levant moved its social media business to FP7 McCann Beirut.
Starting February ,FP7 will handle L’Oreal Paris, Maybelline, YSL, Lancome and Kiehl’s.
Prior to this win, FP7 has been handling the offline business as well as the digital content creation for the company’s flagship campaigns.
Commenting on this win, Nassif Abou Aloula, business director and head of digital at FP7 said:
“As a global network, we’re equipped with frameworks, knowledge and talent to handle social media. While it was becoming conventional for businesses to approach social as a silo discipline and give it the leftovers of their marketing investment, we’re very happy and excited to be able to work with clients such as L’Oreal who understand today’s ecosystem and have integrated social in everything they do.”