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How brands are reacting to Saudi women driving

Saudi women driving


How brands are reacting to Saudi women driving

Following the Saudi Royal decree permitting women in the Kingdom to drive, automotive brands have been quick to congratulate women – at least on social media. Here are a few:

Volkswagen ME


Ford Middle East


This seems to be a copy of the Raseef22 ad (below) by J. Walter Thompson that won at the Dubai Lynx last year.

The original ad by Raseef22

Nissan ME



Jaguar MENA


Renault ME


Although this seems to be a gimmick given that women will get their license only by June 2018.

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