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Communicate Online | Regional Edition | Advertising, marketing, public relations and media in the Arab world and beyond

Communicate Online | Regional Edition | Advertising, marketing, public relations and media in the Arab world and beyond

EXCLUSIVE RAMADAN INSIGHTS: What brands need to succeed

Ramadan

Marketing

EXCLUSIVE RAMADAN INSIGHTS: What brands need to succeed

The holy month of Ramadan is an introspective and spiritual time of the year, when people fast, pray, change their daily routines, catch up with their favorite TV drama series and spend more time with their near and dear ones.

It’s also that time of year when television and digital screens are bombarded with commercials. For big brands, there is no better time to make the most out of their media activity than during the holy month of Ramadan.

To help marketers outshine their competitors, and stand out amid Ramadan ad clutter, Sapience, in partnership with Mediaquest, conducted an analytical study titled “Marketing in Ramadan”.

The study examines the traditional media’s cluttered advertising scene, showcases top advertisers on main stations during Ramadan 2017, and provides a deep insight into consumer’s behaviors, media habits and purchase behavior change during the month of Ramadan, in the GCC countries.

The study will be released through three special reports:

  1. Advertising in Ramadan with a focus on FMCG
  2. Audience’s media habits and purchase behavior
  3. Ramadan campaign review with a focus on where advertisers are spending their money

To download either of the special reports mentioned above or the full study, please click here, and a representative will be in touch with you.

 

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