Connect with us

Communicate Online | Regional Edition | Advertising, marketing, public relations and media in the Arab world and beyond

Je Suis Beyrouth – I am Beirut – انا بیروت


Je Suis Beyrouth – I am Beirut – انا بیروت

Designed and created by UAE-based, Beirut-born Indian Mohana Rao to stand in solidarity with the people of Beirut, the concept and artistry of the ‘Je Suis Beyrouth’ motto reflect the majestic Lebanese evergreen cedar tree topped by an endlessly burning guiding, luminous flame.

Together with the UAE’s Red Crescent and in collaboration with the Lebanese Red Cross, a series of charitable FUNdraising initiatives are being run during the month of

Marking the one-month memorial of the Beirut blast this Friday September 4, ‘Je Suis Beyrouth’ will launch its initiatives together with MIRDIF 35, located in Mirdif on the Khawaneej highway.

MIRDIF 35 is an innovative community boutique-styled commercial center, offering a variety of lifestyle-driven outlets such as exquisite food and beverages, group
and personalized fitness and health facilities, in addition to hair and beauty services, all a stone throw away from the neighboring suburbs – the perfect venue to unwind and
pamper oneself, or to shift into high gear and rev up the fitness buds.

The collaboration will offer a series of fun-filled activities, provoking fitness sessions, all of which designed specifically for the charity event. SOL Pilates and
RISE will present their bespoke sessions over two weekend days, in the morning and afternoon, to cover the interest of as many participants as possible. The facilities have adhered to the Covid-19 requirements and restrictions; hence sessions are sparse and signing up in advance is highly recommended as sessions fill up rapidly.

A minimum donation of AED50 will give you access to a fitness session of your liking, which needs to be booked in advance, and a ‘Je Suis Beyrouth’ special edition T-shirt. More merchandise will be available for sale at the venue for those who prefer to just come to the venue in support of the cause, and/or enjoy the numerous delicacies the mall has on offer. Sales proceeds shall be donated to the UAE Red Crescent.

SOL Pilates – a term which signifies sunlight, the root of Earth, the sun. Sol Pilates provides its clients with a fun, energetic, and vibrant place to learn all about Pilates. Full of life and all-encompassing, SOL is a fully equipped Pilates studio offering everything under the sun. Tel: +9714 221 1113

SOL event schedule
Friday, September 4, 2020
11:30-12:30 ‘Je Suis Beyrouth’ Strengthen & Roll Mat (Ladies Only)
16:30-17:30 ‘Je Suis Beyrouth’ Strengthen & Roll (Ladies Only)

Saturday, September 5, 2020
12:00-13:00 ‘Je Suis Beyrouth’ Aerial Class (Ladies Only)
16:00-17:00 ‘Je Suis Beyrouth’ Strengthen & Roll (Mixed Class)

RISE Fitness Boutique specializes in body movement with classes such as Yoga and Circuit training, complemented with personalized training sessions that help clients reach their optimum fitness goals. The team dedicate themselves to helping their clients become the best version of themselves.
Tel: +9714 227 7871

RISE event schedule
Friday, September 4, 2020
10:30 – 11:30 ‘Je Suis Beyrouth’ Vinyasa Flow (Ladies Only)
16:00 – 16:40 ‘Je Suis Beyrouth’ Zumba (Ladies Only)

Saturday, September 5, 2020
12:00 – 13:00 ‘Je Suis Beyrouth’ Vinyasa Flow (Mixed Class)
17:00 – 17:40 ‘Je Suis Beyrouth’ Conditioning Class (Ladies Only)

Come, get fit and support!
Join us – We are looking forward to welcoming you, your families and friends as a gesture of support and solidarity.

Je Suis Beyrouth!

Instagram: jesuisbeyrouth2020
Twitter: @BeyrouthJesuis

Click to comment

Leave a comment

More in Marketing

To Top

Communicate Online is your trusted resource of Marketing & Advertising news in the Middle East.

By signing up, you will receive a weekly update of global and regional digital trends, agency news and market reports right in your inbox.