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Marketing
All about Mastercard’s new visual and audio brand identity
When CES opened its doors in Las Vegas last month, Mastercard took the opportunity to drop...
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Marketing
Why STC shut down all 220 stores in KSA for 1 day
2018 was a transformative year for Saudi Arabia, socially and politically, but also for brands. One such...
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Marketing
The rise of D-to-C brands
Many of the hot brands in retail today didn’t exist a decade ago. But now, backed...
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Marketing
Unilever CMO Keith Weed to retire. Who will take his place?
Keith Weed is retiring as Unilever’s Chief Marketing and Communications officer in May after nine years...
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Marketing
Which brand replaced P&G as World’s Largest Advertiser?
Procter & Gamble Co. spent an estimated $10.5 billion on advertising and other marketing costs in...
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Marketing
What’s the role of empathy in the age of data?
No matter how much a consumer rationalizes their purchase decisions, ultimately it comes down to emotion....
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Marketing
Another brand, another chat bot. Who is it this time?
Virtual assistants, or more simply chatbots, have been all the rage in recent times. Brands like...
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Marketing
This tech giant is opening its 1st retail store
In the battle of online versus traditional and e-commerce versus retail, the former platforms have been...
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Marketing
Love cooking but hate washing? This brand gets you
Earlier this summer, Finish, the leading dishwasher detergent brand launched a first of its kind –...
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Marketing
7 tweets about the Burberry logo change that made us LOL
On August 3, Burberry unveiled its new logo marking the first change in 20 years. And...
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