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Infiniti Defines Itself As A Progressive Challenger Brand

Media

Infiniti Defines Itself As A Progressive Challenger Brand

By Max Al Awaad

Infiniti Global Head of Marketing and Comms, Phil York, discusses with Communicate the communication direction that the luxury brand is taking. This year, the brands celebrates 30 year anniversary. Despite the challenges the brand has been facing in different international markets, the brand views itself as a progressive challenger brand.

 

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