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Communicate Online | Regional Edition | Advertising, marketing, public relations and media in the Arab world and beyond

Communicate Online | Regional Edition | Advertising, marketing, public relations and media in the Arab world and beyond

INFOGRAPHIC: Fatafeat’s 360 Ramadan Strategy

Media

INFOGRAPHIC: Fatafeat’s 360 Ramadan Strategy

At Discovery, Ramadan is always a crucial period for us, and an opportunity to position Fatafeat – our flagship Arabic food brand – as the key destination for audiences across the Middle East during the month of Ramadan. This year, our Fatafeat Ramadan strategy was truly 360, with a diverse line-up of locally produced shows on the linear channel, plus a fan-focused digital strategy which ensured our Fatafeat community experienced the true spirit of Ramadan, both on and off screen.

RELATED: TV or Digital: Who’s the king in Ramadan?

From a programming perspective, Ramadan 2018 saw us expand Fatafeat’s genre offering, with the introduction of a lifestyle series presented by brand new talent, professional life coach, Leila Almaeena to bring in a wider viewership. And as ever, we ensured Fatafeat’s core viewers were fully prepared for the Holy month, thanks to our competitive line-up of brand new cookery shows from some of the Middle East’s most renowned celebrity chefs, including Chef Manal Al Alem, Chef Leyla Fathalla, and Chef Wafik Belaid.

RELATED: The 3 phases of Ramadan advertising: where’s your brand?

Not forgetting our wider community, this year we also produced a plethora of exclusive, specialised short-form content for Fatafeat’s popular digital platforms, including the Fatafeat website, social media pages and VOD platform Fatafeat Play – providing an added dash of culinary inspiration for our fans, anytime, and on any screen.

RELATED: Melltoo and Volkswagen ME’s #Drive4aCause Ramadan campaign raises over AED 40,000

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