FOX Networks Group Middle East has appointed Value Branded Content (VBC) as its new advertising sales representative agency for National Geographic Abu Dhabi and National Geographic Kids Abu Dhabi channels in the MENA region following a regional review over the last few months.
Commenting on the appointment Sanjay Raina, general manager and senior vice-president of Fox Networks Groups (FNG), says in a statement,“Partnerships are key to our business both globally and locally. As such, we are excited about our new partnership with VBC as the advertising sales representative for National Geographic Abu Dhabi and National Geographic Kids Abu Dhabi. This reflects our growing promise to the Arabic speaking community around the region, with the launch of new channels such as National Geographic Kids Abu Dhabi.”
Raja Halabi, partner at VBC adds, “Branded Content is at the heart of our business. It was therefore a natural next step in our evolution to establish a strong partnership with National Geographic Abu Dhabi as well as National Geographic Kids who are pioneers in original and world-class content. Joining our sales forces at VBC with the exciting content offered by NGAD and NGK will be nothing short of a guaranteed success that will benefit advertisers the most.”