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Communicate Online | Regional Edition | Advertising, marketing, public relations and media in the Arab world and beyond

The Truth About Programmatic


The Truth About Programmatic

Communicate‘s latest issue is out.

This quarter, we explore the intricacies of programmatic advertising. Deep-diving into this complex world, we look into the various stakeholders and how they interact, the issues that this growing industry faces – from ad fraud to the phasing out of the third-party cookie – and what the future has in store.

Hear from DMS, MMP World Wide, Lotame, Google, Connect Ads, Dubizzle, agencies and more, to better understand the challenges, solutions and prospects of programmatic advertising in the region and beyond.

Check it out online here!

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