AdZouk, a premium online advertising network servicing the Middle East, has announced a positive first half to the financial year with turnover set to increase by 100% year-on-year, along with an associated leap in company profit.
Since its launch in 2011, AdZouk has remained dedicated to pioneering the industry by continuously improving its functionality and value added services for advertisers, media buyers and publishers.
With an aggressive development plan in place, the company has now topped 1,000 publisher partners on the network and in line with this, has doubled its head count since January 2013.
Driving the team, Jamie Atherton has been appointed the role of Managing Director, to take responsibility for decision making across the operational, strategic and tactical sides of the business.
“We are extremely proud of our achievements to date and remain committed to delivering excellence across the online advertising industry in the MENA region throughout 2013. We will continue to revolutionise the technology and performance available to online advertisers, whilst focusing our efforts on over-seas expansion. We expect to double turnover again in 2014,” commented Jamie Atherton, MD, AdZouk.
Contributing to the success of the company, a number of pioneering partnerships have given the company a strong presence in the market place.
AdZouk is the first advertising network in the MENA region to join forces with Google, to deploy an end-to-end solution for buying and selling digital advertising, thus creating a hybrid Ad Network. The integrated solution consists of Google’s DoubleClick Bid Manager, DoubleClick Ad Exchange and DoubleClick for Publishers (DFP) ad serving platform.
Furthermore, a recent alignment with AOL has further strengthened AdZouk’s premium site offering within the region. The partnership is evident of AdZouk’s ongoing strategy of building its premium content portfolio, resulting in a quality, brand-safe environment for advertisers.
Significant developments to technology have been introduced to complete the winning formula including a new rich media display and video offering, which provides online advertisers and publishers with a unique service, otherwise unavailable elsewhere within the Middle East.