APO (African Press Organization), the sole press release wire in Africa, and the global leader in media relations related to Africa, announced today the opening of an office in Dubai to serve the Middle East – where demand for APO media relations services dedicated to Africa has been growing rapidly.
“Over the last 12 months we have experienced an increasing level of interest from clients operating from the Middle East, and we are looking forward to strengthening existing relationships with clients while building new partnerships”, says APO founder and CEO, Nicolas Pompigne-Mognard. “APO meets all communication requirements concerning Africa. The offer includes any activities related to PR, ranging from press release distribution and monitoring to online press conferences, interactive webcasts and op-ed placements, and expert advice on African PR practices can also be provided”, he adds.
The Dubai office, which is located in Dubai Airport Free Zone, becomes APO’s fifth regional head office after Dakar (Sénégal), Lausanne (Switzerland), Mumbaï (India), and Victoria (Seychelles).
APO manages Africa Wire®, the service for press release distribution and monitoring in Africa, reaching over 50,000 media contacts, bloggers and social networks, and redistributing content to over 50 African websites, Bloomberg Terminal, Thomson Reuters, Lexis Nexis, Dow Jones Factiva, and more. Used by some of the world’s largest companies, communications agencies, institutions and organizations, Africa Wire® guarantees the most extensive reach to Africa, acting as the conduit for APO’s clients’ targeted audience in all parts of the continent and the world.