Connect with us

Communicate Online | Regional Edition | Advertising, marketing, public relations and media in the Arab world and beyond

Al Rifai vs. Castania

More

Al Rifai vs. Castania

Mother’s Day is one of these occasions that has social media platforms buzzing with posts from users, and variations on “Happy Mother’s Day” messages from brands. So, on March 18, Al Rifai posted on its Facebook page the Mother’s Day ad created by advertising agency Rizk Group, using the headline “Thank You for Loving Me since I was this Big” – the size of a peanut. Three days later, an ad created by advertising agency Impact BBDO appeared on Castania’s Facebook page using Arabic headline saying “I Love You since I was the Size of a Peanut”. The resemblance between the two ads begs the question. What do you think? Share your opinion on: Communicate Online and @CommunicateME

Click to comment

Leave a comment

More in More

To Top
close
Logo

Communicate Online is your trusted resource of Marketing & Advertising news in the Middle East.

By signing up, you will receive a weekly update of global and regional digital trends, agency news and market reports right in your inbox.

*