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JUST IN: Initiative’s Ramzy Abouchacra appointed as Carat CEO


JUST IN: Initiative’s Ramzy Abouchacra appointed as Carat CEO

Dentsu Aegis Network’s Carat has appointed of Ramzy Abouchacra as CEO of Carat MENA.

Abouchacra was previously heading Initiative MENA and has more than 20 years of regional experience across agencies including Starcom Mediavest in the Levant and Dubai.

Based in Carat MENA’s head office in Dubai, Abouchacra will assume responsibility for driving the development of Carat’s operations across all markets. The appointment is effective from January 1, 2019.

Tarek Daouk, CEO of Dentsu Aegis Network MENA, says in a statement: “I am delighted that Ramzy is joining Dentsu Aegis Network to lead Carat. He has proven to be a transformative leader who has vast regional experience in building media and digital services. I look forward to working with Ramzy to propel Carat MENA into the next stage of its evolution as we support our clients in using the power of media to transform their businesses’.”

Abouchacra adds: “I am excited to join Dentsu Aegis Network and lead the next wave of transformation in the region with Carat. My decision to join Carat was driven by their passion, talent and clarity of purpose, which is supported by an integrated operating model that combines data and technology to build innovative media solution. The positivity, entrepreneurial spirit and determination of the agency are clear and immediately attracted me to the role. I am thrilled to be joining the team and hope to build on the agency’s success to date in delivering outstanding work for clients.”

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