UM MENA has announced the expansion of Tom Hardstaff’s role to head of client partnerships, UM MENAT.
Hardstaff joined the agency in 2014 as head of strategy driving the agency’s “Better Science, Better Art, Better Outcome” philosophy and planning approach.
He has played a key role in the acquisition, retention and growth of clients such as Reckitt Benckiser, Coca-Cola, L’Oréal and Ooredoo.
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In the new role, his focus will be on evolving the agency’s partnerships with all key clients across the region. He will lead on operational and strategic initiatives – framing client opportunities, developing business plans, and challenging business leads to apply more agility to their teams and processes.
He will continue to lead on strategy and be involved in new business acquisitions for the agency.
“Tom’s aptitude and experience have been invaluable to the agency’s success. As we embark on an exciting journey of transformation, his innovative thinking and pragmatic approach will be instrumental to drive our vision to lead change in the new normal,” says Joe Nicolas, regional managing director, UM MENAT.
Recently, the agency also promoted its head of innovation Rasha Rteil to head of product.