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Lightblue appoints new creative director


Lightblue appoints new creative director

Following a recent streak of hires, Lightblue has appointed Jason Rodbard to the role of creative director.

With over a decade of experience in the UAE, Rodbard has spearheaded the experiential marketing initiatives of prominent brands such as, Louvre Abu Dhabi, Porsche, Aldar Properties and Expo 2020.

In his new role, he will be leading the group’s creative efforts in design, content and art direction.

David Balfour, co-founder of Lightblue says in a statement, “Jason brings a wealth of experience to our roster. We are delighted to have him back onboard and look forward to see him in action.”

“It’s an amazing feeling to re-join the agency after a nine-year break and see how it has transformed into a complete agency working across multiple disciplines and channels. I look forward to helping lead and influence the creative opportunities across both experiential and content, ensuring a more joined-up approach for both the agency and our clients,” adds Rodbard.


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